The difficult economic situation and european consumer sensitivity about prices affect the sales and market share of smartphone market Apple key on the continent, according to research firm Kantar Worldpanel Comtech.
iPhone 4S launch in October was a success for Apple in the UK and U.S., but failed to attract the attention in continental Europe, where the U.S. company lost market share, writes the agency Reuters. The European market seems to favor Google and mobile manufacturers based on Android operating system.
“In the UK, USA and Australia, Apple‘s new iPhone is flying off from the shelves at this time. But the trend is far from universal”, comments the Director of Research from Kantar, Dominic Sunnebo.
Apple’s market share increased in the last 12 weeks from 25% to 36% of U.S. smartphone market, and from 21% to 31% in Britain. On the other hand, the company’s market share dropped from 29% to 20% in France, and from 27% to 22% in Germany, with similar declines in Italy and Spain.
“The French market appears more sensitive to price”, said Sunnebo.
The poor sales of the new iPhone on the continent can be explained, at least partially through the difficult economic situation, high unemployment in some countries – over 20% in Spain, close to this threshold in Greece – and fears of debt crisis of the state.
GDP of euro area grew by only 0.2% in the third quarter and many economists expected fourth-quarter contraction in the first three months of next year. Italy’s economy contracted in the third quarter by 0.2% and economists predicted a decrease of 0.6% for the last three months.
According to Kantor, Google Android’s market share varies between 46% and 61% in continental European markets. The operating system is promoted by manufacturers such as Samsung, HTC, Motorola, Sony Ericsson and LG. The company notes that Android has a market share of 61% in Germany, the largest European market.
Check Out These Too:
- Apple Losing European Market Share Despite the wild success of nearly every iPhone ever released it looks like Apple is losing a big of ground in the European market. Through the past few months Apple…
- Android and Windows Phone to Overrule Apple iOS In the current market of Smartphone’s, there are a couple of big players and over the past few years, there has been one phone in particular that has been growing…
- The Bloomberg App for the iPhone Do you love trading and dealing in the stock market? Do you always need to have your finger on the pulse of what's happening in the market? For those who…
- Apple Hires Sales Staff for iPhone 5 release The rumours that Apple is planning to release the iPhone 5 this September keeps on growing and now, there has been word that Apple has been looking to hire sales…
- Apple May Lose Appeal Apple has remained on top of the mobile market for quite some time largely due to the cool factor and popularity appeal of the brand but unfortunately analysts say that…
- Apple CEO Steve Jobs Takes $1 Salary Apple is now one of the largest companies in the world and they have a wide range of premium products that have attracted hundreds of thousands of users overt eh…
- HP Take on Apple in Tablet Market One of the most innovative and successful products that has been released in the past year has been the Apple iPad device. This has completely changed the way that we…
- iOS is safer than Android OS in terms of malware Last week appeared on internet various reports suggesting that malware on the Android platform have increased by almost 500% in the last few months of 2011. Perhaps there is a…
- Various iPod Problems The only thing in this world that cannot be taken away from all the people is the never ending assortment of problems. It is said to have been a part…
- Apple Triple iTunes Song Previews to 90 Seconds One of the most popular ways to purchase music these days is actually through online sales. One of the most popular ways that a lot of people will actually purchase…
- Apple May Profit on Android Sales As Apple's patent infringement lawsuits continue to spread and advance it looks like they may finally be making some progress in terms of success. If Apple decides to seek licensing…
- Apple Announces European Recycling Program Apple has finally announced that the recycling program available in the United States will now be implemented in various parts of Europe very soon. The recycling program is going to…
- Apple iPad 2 to Launch on January 19th There has been a lot of speculation over the recent months as to the release of the iPad 2 from Apple and it is now thought that the device could…
- Google Aims to Compete with Apple iPad The Apple iPad is one of the most revolutionary inventions that has been created in the recent years and ever since Apple actually announced the release of the device, many…
- Apple iPhone 4 Loses Top Spot in UK The Apple iPhone 4 has been considered one of the best phones for quite some time now and at the moment, there are a range of other companies trying to…
- HTC Vs. Apple Updates Okay, so today we're going to sit back from all the posts regarding Steve Jobs and get back to business. Anyway, Apple is back in business and its operations have…
- Cydia Games for iPhone Cydia Games for iPhone. Much has been said about the web development guru, Jay Freeman, and his innovative Cydia software versions and stores. We are now talking about the Cydia…
- Apple to Launch iAd Service in UK and Europe As some of you might already know, one of the things that have been a huge success for Apple in the United States is their iAd service. This is basically…
- Apple vs. Blackberry: RIM Wins Apple and Blackberry have been competing for a long time now in the Smartphone market and although Blackberry were the first on the scene in terms of Smartphone’s, for a…
- Samsung Galaxy Tab Vs. Apple iPad – 1 Million Sold Since the release of the Apple iPad just a few months ago, there have been a lot of other companies working on their own tablet computers in order to rival…
- Apple Mac Notebook Prices Mac notebooks are famous in the electronics market for its good quality, stylish look and efficient performance. Moreover another thing that everyone will notice is that the price of this…
- Apple CEO Steve Jobs to take Medical Leave The CEO of Apple; Steve Jobs is set to take medical leave after he was diagnosed with a form of cancer. The CEO of the company has been running Apple…
- Apple iPad and Tablets Set to Replace Laptops Apple is one of the most innovative companies out there in terms of electronic items and over the past few years, we have seen a lot of innovations from them.…
- Apple Sucessfully Takes Top Spot in Canada Research in Motion, the maker of Blackberry, has been suffering quite a bit recently. Apple and Android devices have been stealing away the market quite rapidly, but until recently RIM…
- Tablets sales increased by 124% in first quarter and iPad… The entire tablet segment is pushed from behind by iPad, that's for sure and with a new Apple tablet model launched in March, it was obvious that the entire area…
- Apple iPad Makes Up 82 Percent of US tablet PC Market We are all aware of the huge success of the Apple iPad tablet PC device and since it was released last year, Apple has released the iPad 2, the next…
- Ipad 2 With 3g Is Now In China! The moment that Apple users from China have long been waiting for has finally arrived. There have been news that there are a lot of imitations of different Apple gadgets…
- Steve Jobs, the genius who revolutionized the IT industry Steve Jobs has revolutionized IT and entertainment industries and made our lives much easier by the many innovations that he introduced. Not always was the inventor of a new range…
- Amazon to release iPad rival in October The Wall Street Journal (WSJ) reported Wednesday that Amazon, online retail titan, is going to release an ultimate rival to Apple's iPad. In a bid to carve a good part…
- Apple Patent Granted for Cloud Based OS Apple is a company that is well known for being at the forefront of technology and they are always coming up with ideas that nobody else seems to have previously…
