When the iPhone 5 was released in September 2012, there was an air of uncertainty surrounding Apple, and a lot was riding on the release of the smartphone. Was Apple starting to show signs of decline, with Samsung and other models quickly gaining in the market share? Or was it just that the loss of the great Steve Jobs left many wondering who was going to take the mantle and move the brand forward, saving the brand.
The answer came fast, and in their droves, as the iPhone 5 sold more than five million units on its opening weekend alone, far surpassing the 4 and 4S launches that preceded it. Now that the dust has settled on the 5 model, it’s time to get speculating and excited all over again, as the iPhone 5S is set for release in the near future, with speculative dates being as early as July and others later in the year.
A Stop-Gap Before the iPhone 6 or a Stand-Alone Classic?

The iPhone 5 sold tremendously but it is safe to say that it aged quickly because of the new models from the competition that were released in its wake. But what Apple do so brilliantly with their products is create brand trust, and this trust has been built over a decade or more. The release of the 5S might not set the world alight like the first generation iPhone once did, but you can guarantee it’ll be a good piece of kit that will sell out quicker than a Justin Bieber concert.
What Apple have done brilliantly is instead of trying to reinvent the wheel each time out, they create a better version of the wheel, and in the iPhone’s case, that means by creating a smaller, lighter model with upgraded software that makes all the apps, maps, games and internet run smoothly and with speed. There have been struggles along the way – most recently with the iOS6 maps – but Apple came through it and people are excited to see what’s next.
That brings us to the next point: What is next? There have been rumours that the new features of the iPhone 5S will include a better camera and faster processor, something that has become common in Apple’s past ‘S’ upgrades. iOS7 and a Super HD screen display with Retina+ Sharp IGZO are being talked about, but as much in relation to the iPhone 6 as the 5S. It could be that the 5S could be to try out some of these upgrades before hitting us full power with the iPhone 6 release. If this is so, it could be a missed opportunity for Apple. However, news that the 5S could have double the screen resolution of the iPhone 5 will not go unnoticed by fans. Going from 727,040 pixels to 1.5 million pixels is a pretty significant improvement, and it will look absolutely stunning.
What’s going on with the Competition?

The competitions for the coming year are all extremely strong contenders, and the market is getting tougher year after year. Apple’s stronghold depends on whether they can release a product that can surpass the likes of the Samsung Galaxy S4, Sony Xperia Z and HTC One, which are all gathering momentum and praise from the tech world. Apple can no longer rely on their name and the trust of their core fan base to keep their #1 spot. The 5S needs to be something special, and the iPhone 6 needs to be something spectacular. Apple changed the game when the first iPhone was released. Now they need a game changer again, more now than ever.
Author: Jenny Ann produced this article for you. Many times Jen uses her iPhone 5 for international calls through the dialtosave.co.uk services! What iPhone version do you have and will you be investing in the next generation of iPhones and for what purpose?
Check Out These Too:
- iPod Touch Has 40 Percent of iOS4 Sales A recent study has found that the iPod Touch actually has 40 percent of all the iOS4 sales. The iOS4 operating system has recently been released by Apple and runs…
- iPhone 6 Release Date: A Call Out To Gadget Lovers iPhone 6 Release Date: A Call Out To Gadget Lovers Though there is still the much anticipated release of the iPhone 5, avid gadget collectors are already waiting and are…
- Goodbye Steve Jobs. This is the first of our week long special posts about Steve Jobs. Steve Jobs is the co-founder of Apple. Without him, technically there would be no computers today. If…
- What Jobs Left Behind: Internet Integrated TV? Steve Jobs is dead. Steve Jobs maybe one of the greatest men in the world when he was still alive but he's gone, and there's nothing we can do to…
- How To Use Money Saving Apps Wisely How To Use Money Saving Apps Wisely. There’s an app for that… How many times have we heard it?! There’s an app that can time how to perfectly cook an…
- Apple Smart TV Apple is constantly entering new markets and they are known as being one of the most innovative and forward thinking companies in the world. Now, it is thought that Apple…
- Apple to launch Mac App Store December 13th According to the latest rumours on the internet, Apple is thought to be planning the grand opening of their Mac App Store for Monday December 13th. Apple are one of…
- Apple iPhone 5 and iPhone 4 Problems iPhone 5 Release Date 2011 Apples iPhone device is one of the best phones on the market at the moment and since it was first released a few years ago,…
- Apple iPad 2 Supplies Starting to Improve Ever since the release of the Apple iPad 2 in many countries around the world in the last month or so, there has been a huge shortage of the devices.…
- HTC Vs. Apple Updates Okay, so today we're going to sit back from all the posts regarding Steve Jobs and get back to business. Anyway, Apple is back in business and its operations have…
- Apple iPhone 5 or iPhone 4GS? There is a lot of rumours floating around at the moment about Apple and the next iPhone release that is expected in September of this year, however, everyone has been…
- Apple CEO Steve Jobs May Only Have Weeks to Live Apple is one of the most well known companies in the world and there are rumours that buy the end of next year, it could actually be the largest company…
- Apple Gaining on Microsoft in Business Sales The enterprise or business market of computers and electronics is one of the most overlooked sector and without it many major companies would lose significant amounts of their revenue stream.…
- Latest Update on Next Apple iPhone 5 Previously, when Apple has released new products such as the iPhone 4s or the iPad 3 device, we have seen people queuing up at their shops for hours in advance.…
- Steve Jobs Dies at 56 Steve Jobs, Apple's founder as well as the man behind the creation of the iPhone, iPad, iPod, iMac, and iTunes, has died at the age of 56 years. So far…
- Apple to Offer Free iPhone 4 Cases to Users As soon as the Apple iPhone 4 came out, users started to have problems with dropped calls. No one seemed to know what the problem was, just that they'd be…
- Why Does Nokia Sell More Phones Than Apple? If you compare Nokia and Apple you would naturally think that Apple and its iPhone is more popular than Nokia. You would also have to reconsider once you looked at…
- Apple to start using Taiwan Company to Produce Processors Apple has a lot of products on the market at the moment that are using some of the best processors around at the moment. For example, all of their Macbook…
- Apple iPad 2 fetches high Prices on Ebay The Apple iPad 2 was officially launched in the United States last week and since then, there have been many people selling them on the eBay website. eBay is one…
- IPod Touch 4th Generation Update: After got success with the iPod touch 4th generation, now apple gadget fans waiting for ipod touch 5th generation. There was a lot of ruckus and hullabaloo made over…
- Apple TV Sells More than 2 Million Units The Apple TV is a relatively new product in the Apple range of products and when it was first released, it was not the big hit that Apple had hoped.…
- Apple Dominates Tablet Market Apple is one of the biggest companies in the world and they are responsible for some of the most innovative products in the recent years. One of their most innovative…
- Apple iPhone 5 release to be held back With the recent release of the iPad 2 from Apple, it is thought that Apple will now be working on the release of the iPhone 5 which has been thought…
- Samsung Galaxy Tab Could be iPad Killer As many of you will already know, one of the things that has become extremely big in the past few months is tablet computers. Since the release of the iPad…
- Apple iPad 2 on Sale Today Following the release of the original iPad from Apple last year, they have now created the fantastic iPad 2 device which is packed with new features. Apple announced the release…
- Apples Tim Cook Paid $59.1 Million Apple is one of the largest companies in the world and most of the people around the world have heard of the CEO of the company; Steve Jobs. However, last…
- What wish of Steve Jobs was not fulfilled by the company The new smartphone from Apple, iPhone 5, will be launched in 2012. Steve Jobs had a desire related to Apple's smartphones that the company did not take into account at…
- The Steve Job Apple, Copied or Coincidence? One of the characters that Steve Jobs is known for is his uniqueness and creativity. He is just one heck of a genius that no one seems to visualize his…
- Tim Cook will replace Steve Jobs in the presentation of iOS… It seems that on the 4th appears to be safe for conference presentation iPhone 5 and iOS 5 since All Things Digital rumors going into the game as Tim Cook…
- Could the Apple iPhone 5 be launched in September? The iPhone is one of the most successful phones of all time and it has completely revolutionised the mobile phone market. With the last addition of the iPhone from Apple;…