Apple’s market share is declining in continental Europe, due to the crisis of the euro area

Apple’s market share is declining in continental Europe, due to the crisis of the euro area

The difficult economic situation and european consumer sensitivity about prices affect the sales and market share of smartphone market Apple key on the continent, according to research firm Kantar Worldpanel Comtech. iPhone 4S launch in October was a success for Apple in the UK and U.S., but failed to attract the attention in continental Europe,…

The Samsung brand is more popular than Apple in Europe

The Samsung brand is more popular than Apple in Europe

The new funny commercials gave to the latest smartphone Galaxy Nexus produced by Samsung an advantage over the iPhone from Apple, according to a survey specialist. The latest campaign launched by Samsung to promote the smartphone Galaxy Nexus unexpectedly increased the reputation of this brand, the Korean company enjoying at this moment by a greater…