The Song from iPod Touch Commercial

Apple has recently introduced a very superior class of Ipod touch. For any electronic product, a fillip to its sale in the competitive market comes from the way it is promoted to the public. The new fashion is to use a popular album’s song to market them over the media. Yeah! This is exactly what APPLE has done to advertise its new IPOD TOUCH with its song from ipod touch commercial. Let’s now foray into exactly how this advertisement and the song appeals to the public.

When you just come across this advertisement over the television you would be just dumbstruck by the way the promotion is handled and the way by which the song from ipod touch commercial is tuned. The ad just features IPOD TOUCH as an ultimate gaming device. But we know that IPOD TOUCH is more than just a gaming device. But surprisingly the ad features a list of all the games that could be played in IPOD TOUCH, very uncommon isn’t it! The ad shows games such as Moto Chaser, Super Monkey Ball, Labyrinth, Band.. After seeing this ad we begin to think that IPOD TOUCH is a portable gaming device and not preferably a music device.

Coming to the key feature of this ad, the music score, songs from ipod touch commercial are natural. It is not uncommon for biggies such as Apple to feature a very popular album or song as a back ground sequence but it is really uncommon that a little band’s song as the back ground score. Probably the company takes pleasure in tugging smaller bands into their ads. This should have put that song at pinnacle. So which band is it???
The band christened THE ASTEROIDS GALAXY TOUR mainly comprises of two people Lars Iversen and Mette Lindberg who hail from Copenhagen. The band hasn’t even reached a year since it was formed and is now on the high charts. The band has currently settled in The United States. Hey what’s the song from ipod touch commercial?

The song from ipod touch commercial is really bubbly and attractive. The title of that song is “Music is My Hot Hot Sex” and the voice is lent by Kopie von Cansei de Ser Sexy, a British sounding singer. The song track goes like this “Music is my boyfriend, music is my girlfriend”. The music with its very notorious lyrics praising music and stating music to be everything in life. But the ad is more about gaming in the IPOD. What an irony! The band’s first full length album is yet to be released and is expected in the early months of the year 2009. The ad was recently aired in the media and is now amidst talks in the media and among the youngsters.

The band’s name and the product is an exact fit. The band’s name may signify an asteroid touring around a galaxy which is as interesting as playing a video game. Thus the band serves its purpose of being behind such a product. It seems the ad was assigned as a student project according to The New York Times.
Anyway Apple has a reason to be happy. The reach of the ad has been absolutely fabulous. The song from ipod touch commercial has been welcomed widely by people but only for the irony in the lyrics and the promoted purpose of the IPOD.

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